How it works? Depends greatly on the assignment but usually it works as follows;
An idea is born, my own or that of a client. A face-to-face meeting takes place where we can brainstorm on the idea and also determine what is required. In almost every case I then use hand drawn pencil sketches to visualize the idea and present this to the client. Once the initial concepts have been agreed upon it is then worked out digitally or traditionally. The end results are presented for confirmation. Once this has been given a green light. A design is born and can fly!